September 25, 2023
San Francisco-based Ike's Love & Sandwiches has hired Robert Lane, an 11-year veteran of Burger Lounge, as CMO. Prior to his tenure at Burger Lounge, he led the advertising team at Mainstreet Media, a publishing and digital media company in San Diego.
"I've been a fan of Ike's Love & Sandwiches since I took my first bite of the Hollywould's SF Cheesesteak," Lane said in a company press release. "Ike Shehadeh is a visionary and dynamic founder who has created one of the most fun and interesting restaurant brands in history. (CEO) Michael Goldberg is an exceptional leader who has transformed the company to have one of the highest average unit volumes in the industry. I am excited to join this amazing team, keep pushing the boundaries for the sandwich category, and continue to support the company's explosive growth."
Shehadeh said Lane will add to the tidal wave of creativity that makes the brand iconic.
"The revolution is already happening, and no corner of the sandwich world will be untouched," he said in the release. "It's gonna be dirty."