Staffing

I Love Juice snags former Taziki's VP

Fresh Hospitality has named Rachel Layton, Taziki's former VP of Marketing + Growth, as the next managing partner of the company's I Love Juice Bar brand. Provided

August 28, 2020

Fresh Hospitality has named Rachel Layton, Taziki's former VP of marketing and growth, as the next managing partner of the company's I Love Juice Bar brand.

Layton — who in two years helped Taziki's same-store sales surge by double digits and drove growth through the implementation of customer loyalty programs, retail gift card strategies and other new revenue streams — made a name for herself as the brand's first-ever female executive, and was a core member of the team that put Taziki's in a position to leverage innovation and technology to overcome labor and supply chain challenges and remain profitable during the pandemic, according to a company press release.

"Rachel is a leader in our company and has demonstrated not only the kind of young, motivated expertise we look for, but also the willingness to take risks. These are new times we're living in, and she embodies our guest-first focus," J. Michael Bodnar, managing partner of Fresh Hospitality, said in the release. "When we thought about who might be best suited to take Juice Bar to the next level, Rachel came immediately to mind."

In her new role, Layton plans to roll out a brand refresh that includes a website overhaul and app redesign, plus significant menu innovations. These adjustments will improve the guest experience, enhance franchisee support systems and gain market share through new customer acquisition programs that build loyalty across the concept's units.

Under Layton's leadership, the company will launch third-party relationships with DoorDash, Grubhub and Postmates, and a retail shake line in grocery stores and fitness studios, according to the release.