Marketing

I Heart Mac & Cheese revs up marketing efforts with NASCAR deal

Provided

February 19, 2021

Florida-based I Heart Mac & Cheese and More is making its racing debut Friday at the NASCAR Camping World Truck Series Race at the Daytona International Speedway. The No. 3 truck, driven by Bobby Reuse, boasts a paint job featuring the I Heart Mac and Cheese mascots as well as a lot of cheese, according to a company press release.

"I wanted to team up with a strong brand that I thought people needed to know about. I don't trust people who don't like mac and cheese," Reuse said jokingly in a company press release. "I really wanted to do something fun for the race."

Jordan Anderson, the owner of the No. 3 truck and one of the few owners in the sport who also drives, met Reuse over five years ago. Anderson launched his team in 2018 with Reuse and his brother, Roger, as partners and have expanded the team with the help of companies interested in growing their footprints. He's happy to have I Heart Mac & Cheese as a partner.

"Anytime we can bring in a new partner it's an exciting moment for us and our fans," Anderson said in the release. "I definitely think we have one of the best-looking trucks on the field."

I Heart Mac & Cheese has corporate locations in Pembroke Pines, Jupiter and Boca Raton, Florida, and franchised locations in Florida, Georgia, New York and Texas.