Staffing

I Heart Mac & Cheese adds to leadership team

Photo: I Heart Mac & Cheese

June 24, 2024

South Florida-based I Heart Mac & Cheese, which has over 40 units, has hired Angelo Freites as VP of franchise operations, and Rafael Romero as director of marketing

Freites has 40 years of experience in the franchise industry, formally a franchisee of Wendy's and Checkers. Romero previously worked for Yum International and Wendy's International as a brand strategist and marketing director in Latin America and the Caribbean.

"I am so pleased to have such top industry veterans as Angelo Freites and Rafael Romero join the I Heart team," CEO Steve Giordanella said in a company press release. "Their combined experience will lead our aggressively-planned expansion throughout the country. "Our growing fast-casual restaurant concept specializes in made-to-order macaroni and cheese bowls, grilled cheese sandwiches and a large variety of health-conscious options."