Franchising

The Hummus & Pita Co inking franchise deals

November 18, 2020

Dave Pesso and Janice Axelrod, the mother-son duo, who founded The Hummus & Pita Co. in New York City, are expanding their franchising plans nationwide and have promoted COO Matt Sheppard to director of Franchise Development, according to a company press release.

Prior to joining The Hummus & Pita Co. as COO, Sheppard was VP for Franchise Operations at McAlister's Deli. His experience and knowledge of business development will allow for The Hummus & Pita Co. to bring the franchise strategy and sales in house, and continue to grow the concept in major markets across the U.S., according to the release.

Additionally, Pesso and Axelrod are taking more direct roles in the brand's franchising strategy, in tandem with Sheppard, to continue the rapid growth of the Mediterranean concept.

"It's been a long time coming that we move the franchising strategy in-house, and we are proud to have Matt, with his extensive experience in the restaurant franchising sector, on our team to further grow The Hummus & Pita Co. brand," Pesso said in the release. "The past eight months have provided us with a unique opportunity to audit our existing franchising program and implement even more systems and support for our franchise partners, so we are especially excited for all the growth opportunities that lie ahead."

Despite the pandemic, the concept has continued to ink franchise deals in 2020 and plans to immediately open three franchised locations in Atlanta, Georgia, and Montgomery and Huntsville, Alabama. The Hummus & Pita Co. has also recently announced the site securement of a corporate location in Manhattan's Upper East Side neighborhood, which is also planned to open its doors before the year's end.

The Hummus & Pita Co. has locations in New York City, Brookfield, Connecticut Holmdel, New Jersey, and Auburn Hills, Michigan, with additional units in development in Los Angeles and Columbus, Ohio.

The Hummus & Pita Co. is looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.