Operations

How small eateries leverage local appeal to boost business

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September 5, 2025

In a world dominated by national chains, what makes a small, family owned restaurant truly stand out? The answer lies in the unique flavors, personalized experiences and deep community ties that corporate giants often can't replicate, according to "Small restaurants, big impact: Why mom-and-pop eateries still matter," which dives into the enduring appeal of these establishments and offers a roadmap for their continued success.

The free report, presented by Kraft Heinz, reveals that independent restaurants recirculate 79% of their revenue locally — more than double that of chains. It details how their agility and ability to offer unique, curated products help them thrive. For example, the paper explains how independent eateries are using digital tools and leveraging the "Shop Local" movement to connect with customers and boost business.

Readers will also learn about the Heinz Verified program, a free initiative from Kraft Heinz designed to support small operators. The program provides a marketing platform that helps highlight product quality and drives customer confidence. Elias Karam, owner of The Wrapper in Miami, notes the program "provided us with exposure that helped boost our profit."

This valuable resource is a must-read for any independent restaurant owner looking to leverage their strengths and compete in today's market. Download the full report for free today.

Click here to download the free whitepaper.