News

Hopscotch expands Canadian footprint

December 1, 2017

Hopscotch, an Ontario-based health-conscious concept, has signed two multi-unit franchise deals for Toronto and Edmonton, Alberta. The Toronto agreement will bring three additional locations to the Toronto market over the next four years, while the four-unit Edmonton deal will open the concept's first stores in Alberta. Both agreements are expected to have their first franchised location open by the end of 2018, according to the release.

The concept — founded by brothers Wyatt and Aiden Booth — uses fresh, locally sourced, sustainable ingredients whenever possible, according to the release. Hopscotch uses environmentally friendly packaging, and its mission is to help and inspire the surrounding community, Aiden Booth said in the release. It has pledged to use proceeds from the Edmonton and Toronto locations' opening days to fund healthy eating programs at local public schools, for example.

"My brother and I are proud to see Hopscotch grow so quickly and continue to bring healthy, sustainable and delicious cuisine to new and existing markets," he said. "We've been anxious to find franchisees who are as passionate about the brand as we are, and we feel like we've finally found that with our Toronto and Edmonton partners.”

A new leader
Hopscotch has hired 30-year franchise industry veteran Ward McKay as its COO. He previously served as Starbucks Coffee Canada's vice president of operations, and grew the brand from 200 to more than 1,000 Canadian locations, according to the release.

Hopscotch has partnered with Fransmart, the franchise development company behind brands such as Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as its exclusive franchise development partner. Hopscotch is currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets. To learn more about Hopscotch franchising opportunities, visit www.go.fransmart.com/hopscotchpr.