Staffing

Hoots names CMO

provided

June 22, 2022

Bruce Skala is now CMO of HOA Brands, the franchisor and operator of over 400 Hooters restaurants and its fast casual concept, Hoots.

As CMO, Skala will oversee global marketing campaigns for both brands while driving national promotions for company and franchisee restaurant locations. Skala's roster of responsibilities in the role include traditional and social media marketing initiatives, digital customer engagement, brand licensing programs and alliances and partnerships in key categories ranging from sports betting and gaming to the beverage portfolio, according to a press release.

"Bruce has continually showcased his strategic thinking and first-mover instincts to celebrate and promote our restaurants through groundbreaking initiatives to uphold and extend our brands," HOA Brands LLC President and CEO Sal Melilli said in the release. "We are proud to have Bruce serve as our Chief Marketing Officer and to further the company's world-renowned status."

Prior to joining HOA Brands in 2013, Skala headed field marketing for Heineken USA and held multiple roles for The Coca-Cola Company. He is a graduate of Ohio University.