News

Honeygrow debuts digital engagement program

April 24, 2018

Honeygrow is partnering with LevelUp to develop its guest engagement program. On-the-go customers can experience the online ordering system at order.minigrow.com, where they can pre-order dishes from Minigrow, a smaller prototype of the brand, to pick up at any of the brand's locations in New York and Chicago, according to a press release.

Minigrow is also opening locations by May 1  in the heart of Boston, at 125 Summer St., and at 565 Boylston St. The brand will extend online ordering along with an entirely redesigned app and loyalty program to all its Honeygrow locations later this year.
 
"Our goal was simple: create one app for two concepts, Honeygrow and Minigrow, while having the capability to do all the fun stuff that we've been dying to do for years, while exploring other fun, creative ways to best engage our guests in ways not seen before," Justin Rosenberg, CEO and founder of Honeygrow and Minigrow, said in the release. "We have a lot of great ideas that we look forward to finally bringing to life."