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HipPOPs rolls into United Arab Emirates

HipPOPs, a mobile dessert company, has announced the brand’s first truck in the United Arab Emirates has arrived.

December 9, 2015

HipPOPs handcrafted gelato bars, a mobile dessert company, has announced the brand’s first truck in the United Arab Emirates has arrived.

The brand signed its first international agreement with The Food Truck Dubai earlier this year to be the exclusive franchisee in the United Arab Emirates, according to a company press release. This is the first of 10 to 20 trucks planned to launch throughout the UAE over the next five years. In addition, the company has already opened a 5,000-square-foot micro-creamery in Dubai.

"As the first American mobile food service company to sign a deal in the UAE, we're looking forward to bringing the highest quality handcrafted artisan dessert treats to the streets of Dubai with the mobile POPtruck," said Anthony Fellows, founder of HipPOPs. "HipPOPs has experienced tremendous success in Florida — our sales and catering are trending upward of more than 20 percent for the year — and we're confident we've found a trusted partner in The Food Truck Dubai. Their expertise and passion for the brand are a recipe for success, and we have no doubt they will lead the HipPOPs brand to great success as we continue to grow throughout the UAE."

This opening marks the launch of HipPOPs' aggressive growth strategy that includes development efforts in key domestic markets such as Austin, Los Angeles, San Francisco, Las Vegas, Denver, Philadelphia and Portland, according to the release.