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Hershey and Orange Leaf introduce Reese’s froyo flavor

Orange Leaf Frozen Yogurt teaming up with The Hershey Company again to introduce a new Reese's Peanut Butter Cup froyo in response to the high demand from chocolate and peanut butter lovers.

March 3, 2015

Orange Leaf Frozen Yogurt  teaming up with The Hershey Company again to introduce a new Reese's Peanut Butter Cup froyo in response to the high demand from chocolate and peanut butter lovers. This new flavor will be featured in more than 300 participating Orange Leaf locations from March 2 to April 26.

"Since chocolate and peanut butter are two of our most popular froyo flavors, and Reese's Peanut Butter Cups are among our most popular toppings, we are excited to reward our customers with this new froyo flavor that fans will find there's no wrong way to eat," Geoff Goodman, president of Orange Leaf, said in a press release. "We are confident our second HERSHEY'S flavor will be as popular as our first."

Orange Leaf partnered with The Hershey Company in December to create one of its most popular flavors of 2014, YorkPeppermint Pattie, according to feedback from customers.

Reese's Peanut Butter Cups were first created in 1928 by H.B. Reese, a dairy employee of Milton S. Hershey. Reese made the chocolate and peanut butter confection with Hershey's Milk Chocolate and called them "penny cups."