Staffing

Hero Brands appoints development director

April 19, 2022

Hero Brands, which owns German Doner Kebab, has appointed Salman Siddiqui as its group corporate development director, to help grow both brands. Siddiqui has worked with investment firms such as KPMG and the Qatar Investment Authority, where he held investment management and M&A transaction roles across multiple sectors from retail and media to telecoms and technology.

The UK's German Doner Kebab, which is hoping to expand throughout the UK as well as globally, has 700 franchisees signed-up to its growth strategy. Hero also owns Island Poke, Choppaluna, a salad brand, and food technology operator Virtual Hero. It recently partnered with the Sidemen — Europe's largest YouTube collective — to launch a cloud-kitchen based mega food brand, Sides, as well as XIX Vodka, a premium drink which went viral, selling out its first batch in under 1 minute.

"Hero Brands has an impressive, and rapidly growing stable of the brands of the future, and I am looking forward to playing my part in successfully implementing the Group's innovative, cross-vertical growth plans," Siddiqui said in the release.