News

Healthy Fast Food Appoints COO and EVP, enters Las Vegas

April 14, 2009

HENDERSON, Nev. — Healthy Fast Food Inc. has announced the appointment of Paul Schloss as the company's chief operating officer and executive vice president. Schloss has been a director of the company since June 2007.

In his new position, he will manage all aspects of the company's operations and implement the strategy to grow the U-SWIRL Frozen Yogurt concept into a national chain. U-SWIRL is a self-serve frozen yogurt concept where guests can choose as many yogurt flavors and toppings as they like, and they then pay by the ounce for their creations.

Schloss has 19 years experience with a successful track record in the restaurant franchising industry. Since 1999, he has been the president, owner and founder of Brooklyn Food Group, a limited liability company in Henderson, Nev. Brooklyn Food Group owns and operates six Brooklyn Bagel Deli restaurants in Henderson and Las Vegas. From 1995 to 1999, Schloss was the director of operations for Manhattan Bagel Co., which owned and operated 22 Manhattan Bagel restaurants in Texas and Southern Nevada.

Healthy Fast Food also has announced it has opened a second company-owned U-SWIRL Frozen Yogurt store in the Las Vegas market. The new store opened April 8.

Healthy Fast Food acquired the worldwide rights to the U-SWIRL Frozen Yogurt concept in September 2008. The company intends to franchise the cafÃ© into a national chain in addition to operating company owned stores.

Additionally, the company will focus its resources on growing its wholly owned subsidiary, U-SWIRL International Inc. Based on financial results to date at the existing U-SWIRL Frozen Yogurt locations, the company anticipates greater revenue opportunities as well as reduced costs as compared to its EVOS restaurants.

U-SWIRL recently launched its franchise program to roll out the concept nationwide in those states in which U-SWIRL is qualified to offer franchises. The estimated initial investment for a U-SWIRL franchise is $350,000 to $455,000, exclusive of real estate costs. Franchisees pay an initial franchise fee of $15,000 for a single unit or $15,000 plus $5,000 times the minimum number for an area development agreement.

Franchising