News

Healthy acai bowl concept poised for expansion

October 17, 2013

Bowl of Heaven, a California-based concept featuring healthy acai bowls and fresh-blended smoothies, just completed a five-unit franchise deal for the territory of Santa Clara County, according to a company press release.

The Santa Clara County franchisee is SCJEN Management, a capital management company with a portfolio of investments, the majority of which are currently in the pharmaceuticals industry.

Franchisees said they are currently looking for real estate near Los Altos, Calif., and are estimating the opening of their first store to be Spring 2014, pending real estate selection. Their schedule after that is one store per year, until their development is complete.

"I've always been interested in the healthy food industry and I have a background in researching the beneficial effects of super fruits, like acai berries," said a spokesperson for SCJEN. "We believe the concept is revolutionary and will change the world's view of healthy alternatives. The concept is not only one that is sustainable, but also one that has been around for a long time in other parts of the world."

Bowl of Heaven currently has two company-owned units in California, as well as locations in Idaho and Nevada.

Through a partnership with Fransmart, Bowl of Heaven plans to expand into select domestic and international markets.

Read more about growth.