Technology

Hawaiian Bros taps Lunchbox to grow direct digital catering

Photo: Lunchbox

April 24, 2025

Hawaiian Bros Island Grill has selected Lunchbox to help it grow its direct digital catering. Launching Lunchbox Catering, Order Aggregation and Delivery Dispatch across all corporate-owned locations, the Kansas City-based chain plans to eventually expand the platform to franchise locations.

"Lunchbox lives and breathes the catering business," Chris Habiger, SVP of Operations at Hawaiian Bros, said in a company press release. "We needed a partner that could help us grow catering revenue and support a consistent brand experience at scale. That's exactly what this partnership delivers."

In addition to the catering rollout, Hawaiian Bros has adopted Lunchbox's Marketing CRM suite, hoping to deepen guest engagement and drive repeat business through personalized campaigns.

"Hawaiian Bros embodies the spirit of innovation and hospitality," James Walker, CEO of Lunchbox, said in the release. "Their dedication to delivering exceptional experiences aligns perfectly with our mission to provide cutting-edge solutions for enterprise brands."

Founded in 2018, Hawaiian Bros has over 60 restaurants across nine states and began expanding its franchising opportunities in 2023.