Franchising

Hart House creates LTO to promote collaboration with 'Borderlands'

Photo: Hart House

July 29, 2024

Los Angeles-based Hart House has created the Dishonorably Hot Chick'n sandwich to promote "Borderlands," a video-game inspired action film starring the restaurant's founder, Kevin Hart, in the role of the wandering mercenary, Roland.

The sandwich's build brings the movie's tagline, "Chaos Loves Company," to life with its agave-dipped crispy chick'n filet, covered in habanero sauce, topped with a medley of pickled jalapeños, dill, onions, cherry peppers, fresh herbs, a dab of mayo and a squeeze of lemon.

It's capped in a black bun to emulate Roland's signature beret.

"The movie is a wild ride, so we wanted to create a sandwich and a promotion that felt the same way," Hart said in a company press release.

To boost the sandwich, Hart House is also running a Vault Hunters sweepstakes, whereby every week participants are selected at random to win Borderlands-related prizes, including:

• Attending the Premiere with Kevin Hart.
• Private Hart House-hosted and catered screenings with friends.
• Opening weekend ticket giveaway.
• Free Hart House meals.

The sandwich and sweepstakes is available until August 31, 2024.

Borderlands is in theaters Aug. 9, 2024.