STRATEGIC PARTNERS
The Smiling Moose corporate team has relocated to the Growler USA national headquarters in Centennial, Colorado, and Sue Daggett, former president, will now serve as executive VP.
April 20, 2016
Growler USA - America's Microbrew Pub has purchased Smiling Moose Rocky Mountain Deli. Growler USA Founder Dan White will lead both franchise companies as CEO, though the two brands will maintain individual names and concepts, according to a company press release. The Smiling Moose corporate team has relocated to the Growler USA national headquarters in Centennial, Colorado, and Sue Daggett, former president of Smiling Moose Rocky Mountain Deli, will serve as its executive VP.
"Smiling Moose attracts a very similar customer base as Growler USA, in that guests are looking for a unique, higher quality experience," White said. "The brand has a strong infrastructure that offers great synergy with our franchise operations team, and I expect it will have a parallel growth path with Growler USA."
Growler USA is a microbrew pub dedicated to offering only American-made craft beverages and a menu designed to celebrate the flavors of each drink. Each pub offers up to 100 taps of craft beer, hard cider, draught wine, root beer, cold-pressed coffee and kombucha tea. Since launching its franchise opportunity in 2014, Growler USA has experienced strong momentum, with more than 30 locations currently in development across more than 10 states, including Colorado, Texas, Washington, California, Florida, Arizona and Virginia, according to the release.
"This was a strategic acquisition, as I think Smiling Moose Deli has a similar flair to Growler USA; it is a hometown, neighborhood place that has fantastic energy surrounding it," White said. "The Growler USA development team is second to none, and I am confident they will provide the restaurant and franchise industry resources needed to grow Smiling Moose Rocky Mountain Deli more aggressively and provide greater opportunities for new and existing franchisees."
