News

Groupon adds restaurants to Deal Builder platform

September 24, 2014

Groupon has added features to its Deal Builder tool for merchants, expanding the platform to include restaurants and provide control over the appearance and structure of their promotions. Deal Builder, which launched earlier this year, is a self-service option for merchants to construct their own Groupon deal.

"Deal Builder has enabled us to vastly expand the number of merchants with whom we work and enhance the ways we help them promote and build their business through Groupon," said Julie Szudarek, SVP Local Deals, in a company news release. "More than 95 percent of the businesses that have built deals through the platform have been new to Groupon, which has helped us expand the selection and geographic reach of our marketplace."

Deal Builder allows restaurants to:

• Select an image - Choose a deal image from more than 5,000 category-specific stock photos.
• Write a summary - Tell potential customers the key things they need to know about the business to make an offer standout.
• More flexible deal structures - Choose from a greater number of deal examples to create a Groupon promotion.
• Conduct an interview - Fill out a brief question and answer interview that gets added to the live Groupon deal page, highlighting the unique aspects of the business.