STRATEGIC PARTNERS
August 15, 2013
GRILLiT Inc. has announced its sponsorship of MMA fighter Michael Johnson, who will be fighting on UFC Fight Night 26, Saturday, Aug. 17 on the Fox Sports 1 television network. As part of Johnson's endorsement of GRILLiT, he will wear the GRILLiT brand on his trunks, and the company's insignia will be displayed upon various banners at ringside.
"Upon being invited to dine at GRILLiT, Michael Johnson agreed to provide his endorsement to the company," said Raymond Dias, chief operating officer. "We see a natural connection between professional athletes' need for a healthy and nutritious diet and the healthy aspects of GRILLiT's menu.
"We have sponsored a group of these athletes that participate at MMA's highest level because it provides us the opportunity to provide national media exposure on very cost effective terms."
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