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GRILLiT partners with Texas Expansion Wing Group for Southwest expansion

GRILLiT, Inc has announced a deal selling the master franchise rights for Colorado to Texas Expansion Wing Group, which plans to market the franchise across the Southwest.

August 21, 2014

GRILLiT, Inc has announced a deal selling the master franchise rights for Colorado to Texas Expansion Wing Group, which plans to market the franchise across the Southwest.

Texas Expansion Wing Group has sold more than 100 QSR franchises, opened more than 90 restaurants across Texas, and owns and operates YUM brands in Mexico. They also serve as area developers for Hurricane Grill and Wings and Dazbog Coffee.

"We are pleased to be able to follow up the prior master franchising partnerships we've established in the States of Texas, Nevada, and Arizona with one of our own in the State of Colorado. We love the opportunity with GRILLiT, and we believe fresh, fast casual dining that caters to the health-conscious consumer is a fantastic concept," said Texas Expansion Wing Group President Bill Roberts in a company press release.

Texas Expansion Wing Group will also begin marketing the GRILLiT franchise in Texas at the "Retail Live!" franchise expo in Austin.

"We are now prepared to aggressively roll out our franchise marketing strategy throughout the southwestern United States, which commences today in the State of Texas," said Roberts.  "We will be hosting and presenting at numerous other similar events in the coming months in order to maximize the exposure of the GRILLiT brand to prospective franchisees and their consumers.  I am very excited that we have lift off on this initiative.  Let's GRILLiT!"