Franchising

Gregorys Coffee partnering with Craveworthy Brands

Photo: Craveworthy

August 8, 2025

Craveworthy Brands, a multi-restaurant platform company, along with Branded Hospitality, Kitchen Fund and Harborfield Management Co., has become a managing partner of Gregorys Coffee and will help the 50-unit New York City-based specialty coffee company grow, according to a company press release.

Founder Gregory Zamfotis will remain president, and Craveworthy will manage and provide operations management. Plans are underway to franchise Gregorys in the fourth quarter of 2025.

Founded in 2006, Gregorys' food program is curated by its in-house registered dietitian and serves pastries and limited-edition coffees roasted fresh.

Craveworthy Brands is the parent company of Shaquille O'Neal-founded Big Chicken, Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Gregorys Coffee, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On.