Franchising
Greek From Greece adding 4 locations in 2021
June 8, 2021
Despite the pandemic, Greek From Greece Cafe maintained its growth trajectory in 2020 and is growing from 10 to at least 14 locations by year's end, a company press release said.
"The pandemic presented unique challenges for the restaurant industry," founder and CEO Georgios Drosos said in the release. "But while other restaurants have scaled back growth, we've seen an uptick in interest and are very excited to continue opening restaurants in prime locations across the U.S."
As a hoodless and vent-less concept, operations are simple, said Dan Rowe, CEO of Fransmart, GFG's franchising partner. Franchisees may purchase and easily convert an existing restaurant space to lower upfront costs, open the restaurant fast and see a rapid return on their investment, he said.
"The opportunity for low-cost conversions with GFG is beneficial for more than just boosting ROI," Rowe said in the release. "Landlords love to work with this type of flexibility and will offer franchisees an excellent deal on a prime location, especially for a fast-growing brand like this one."
In 2020, New York-based GFG signed a deal to convert 31 Dairy Barn drive-thru convenience stores into GFG's first drive-thru models. Expected to open this year, the converted locations will serve grocery and to-go items in addition to the brand's existing dishes.
In May, FastCasual named GFG to its annual list of Top 100 Movers & Shakers.
