News

Great Wraps changing name, rebranding

Great Wraps is updating its brand with a tweak to its name, new logo, new tagline and more.

February 9, 2015

Great Wraps is now Great Wraps Grill.

The change is part of a comprehensive refresh of the brand, which will include an updated logo and tagline on in-store and outdoor signage, packaging and marketing collateral.

"When we founded Great Wraps more than 25 years ago, we set out to provide a balance between hot, craveable comfort food, healthy menu options and off-the-chart flavor. We did that by cooking chef-inspired recipes fresh and hot-off-the-grill for each customer. As we grew, we knew we had to speed up the operation to handle the customer demand, causing us to rely less on the grill. Fast forward to now, with better operating technology, we can again offer freshly-grilled menu items while maintaining acceptable wait times," explains CEO and Chairman Mark Kaplan in a company press release. "Very simply, we're returning to our authentic grill roots. The results in our test stores have been astonishing, and we're so excited to expand this system wide."

Great Wraps Grill currently has more than 80 locations in 18 states.