Marketing

Great Harvest unveils new branding after 50 years

Source: Great Harvest

August 17, 2026

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Source: Great Harve

Great Harvest unveiled new branding as the 50-year-old chain launches broader systemwide initiatives.

At the center of the refreshed identity is a new logo and motto, "Rise and Stay True." The company said the motto reflects its focus on sourcing whole-wheat flour from Montana farmers and baking from scratch daily.

The rebranding includes investments in operations, technology and franchise development. Great Harvest said the strategy is for thoughtful expansion and strengthening its presence in existing communities.

The Dillon, Montana-based chain has nearly 150 locations across the United States and is seeking new and existing franchisees and operating partners to support its growth.