Staffing

GoTo Foods names CFO, CGO

Brett Ubl joins GoTo Foods as chief financial officer. Francisco Bram joins the company as chief growth officer Photo: GoTo Foods

February 27, 2026

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GoTo Foods, the parent company of seven foodservice brands, has hired a chief financial officer and chief growth officer while elevating three veteran internal leaders.

The moves are part of a broader push to accelerate growth across the company's 7,300-unit portfolio, which includes McAlister's, Cinnabon, Jamba and Moe's Southwest Grill. CEO Omer Gajial said the leadership changes are designed to improve franchisee unit-level economics, scale digital operations and enhance overall efficiency.

Brett Ubl joins GoTo Foods as chief financial officer. He previously served at Roark Capital, where he managed financial and operational initiatives for several major restaurant franchises, including Subway, Dunkin' and Baskin-Robbins. He also held a seat on Subway's board of directors. In his new role, Ubl will oversee finance, accounting and corporate strategy.

Francisco Bram joins the company as chief growth officer. He comes to GoTo Foods with experience in digital marketing and business development at firms including Chewy, Albertsons and Uber Eats. He will oversee demand generation and customer growth, focusing on loyalty programs, personalization and social media strategy to boost customer retention.

The company also elevated three senior leaders to expanded roles on its executive leadership team:

• Mike Freeman, executive vice president and president of brands, will continue to lead Auntie Anne's, Jamba, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's, with the added responsibility of overseeing culinary and strategic operations.
• Urvi Patel, senior vice president of brands and chief brand officer for Cinnabon, will add oversight of Carvel, as well as the company's co-brand business and growth strategy.
• Chris McNutt, chief supply chain officer, will continue to lead supply chain operations, with an expanded focus on strengthening store execution and franchisee support.

"These executive leadership appointments mark a pivotal step forward as GoTo Foods enters the next chapter of growth and transformation," Gajial said in a company press release. "With clear strategic priorities in place, GoTo Foods is positioned to drive greater demand, deliver operational ease, and provide sustained value for both franchisees and customers throughout 2026 and beyond."

Atlanta-based GoTo Foods, formerly known as Focus Brands, manages a network of bakeries, cafes and restaurants across all 50 states and in 71 countries and territories. In addition to its core brands, it operates the Seattle's Best Coffee brand in certain military and international markets.