Staffing

Gosh promotes Marketing VP to CMO

Brian Hipsher

October 1, 2020

Gosh Enterprises, parent company of Bibibop Asian Grill, Charleys Philly Steaks and Lennys Grill and Subs, has promoted Brian Hipsher to CMO of all three brands, according to a company press release.

Hipsher, who has been serving as VP of marketing for Bibibop, will guide marketing strategy, menu development, digital innovation, advertising and the overall brand experience for each brand. He will report directly to the president of shared services, Boyd Hoback.

"Brian has done a great job building a strong marketing team at Bibibop Asian Grill, transforming both the culture and approach to the business," Hoback said in the release. "We're excited to have him take the reins as CMO for all three brands. His leadership, marketing expertise and ability to make things happen will be key in guiding each brand."

Hipsher brings to Gosh more than 25 years of marketing, operations and human resources experience with brands such as City Barbeque, Mettler Toledo and 7-Eleven. In his first year at Bibibop, Hipsher and team added online ordering, launched a new loyalty app, developed the brand guide, achieved double digit comparable store sales growth and created the foundational marketing processes and systems needed to grow from 27 to 42 locations and beyond.

"What a blessing to get to work alongside and develop the talented teams that will make our big plans come to life," said Hipsher. "It's an incredible opportunity to enhance and develop these three unique brands during what will be an amazing time of growth and transformation."

Columbus, Ohio-baed based Gosh Enterprises has over 600 locations.

Image courtesy of Gosh Enterprises.