News

Goodcents signs multi-unit deal for Middle East expansion

February 28, 2018

Goodcents Deli Fresh Subs has signed a master franchise agreement for its first international development. The Kansas-based company struck a deal with Brands and Trade Services to cover the Middle East and North Africa region with an initial emphasis on Saudi Arabia and the UAE. It plans to open its first restaurants in Saudi Arabia and United Arab Emirates within the next year, according to a company press release.

"This is an exciting milestone for our company that has been a staple for sub sandwich and pasta lovers for more than 29 years,” said Scott Ford, president of Goodcents Franchise Systems. "And the best part is that one of our biggest fans is leading our franchise expansion with Brands and Trade Services."

Brands and Trade Services was founded by Alexander Pritz in Germany, then expanded to Dubai, UAE with Partners Rayan Fouad Azab and Mohammed IB Alawi. With multiple locations around the world, the company has a portfolio of luxury retail and fashion brands, including Bugatti, Lerros, Lingne St. Barth and Suri Frey.

Azab, who is leading the Goodcents international expansion with Brands and Trade Services, is a dual citizen of the U.S. and Saudi Arabia who grew up eating Goodcents Deli Fresh Subs regularly.

"People throughout the Middle East and beyond are looking for new, fresh customizable options," said Azab. "Goodcents is the perfect fit for this opportunity and I’m confident they will quickly build a loyal following throughout the MENA region as they have in the U.S."