Franchising

Gong cha betting on Vegas

Photo: Gong cha

May 15, 2024

Gong cha, a bubble tea brand with over 225 locations in the U.S., is opening its first Las Vegas store. Next week's opening in Las Vegas's Chinatown neighborhood marks the chain's second direct franchisees in the U.S.

"Bubble tea is extremely popular in Las Vegas, but we noticed there were no Gong cha locations in the market," franchisee James Huh said in a company press release. He and his daughter will operate the store. "Being familiar with the brand's global popularity, strong reputation, and superior quality product, my daughter and I decided to apply to be the first franchisees to bring Gong cha to Las Vegas. We are proud to introduce one of the world's most famous bubble tea brands to our local community, and hope to grow together."

Founded in Taiwan in 2006, Gong cha has 2,200 global locations.