STRATEGIC PARTNERS
September 22, 2017
Go Burrito has targeted Florida for growth, opening four franchised stores throughout the coastal state over the next two years, according to a company press release.
"We have a popular concept with extremely loyal customers, and we have found the perfect fit for our next expansion," Mikey Wetzel, owner of the parent, franchising company, Go Ventures, said in the release. "Our restaurant combines burritos and beer with the beach, so Florida is a natural fit.
Wetzel, a California native, opened the first Go Burrito in Salisbury, North Carolina, when he relocated there. The former software developer turned entrepreneur wanted to create a laid-back atmosphere where people could have a refreshing experience.
"Everyone loves the beach, and we provide a place that feels like you're on vacation. We share fresh, high-quality burritos that are prepared in front of our customers for a reasonable price," Wetzel said.
Wetzel said he has a competitive edge in his Florida franchisee, Brad Harper, a local multi-unit franchise owner and operator.
"An experienced operator like Brad will allow us to grow the brand at the pace I want to. I consider this a huge win to have Brad help us grow quickly and accelerate our franchising efforts into a larger, national brand," Wetzel said. "I wanted to bring in the best person for our brand, not just the restaurants, and Brad is definitely that person."
The Florida locations are still being considered, but early indications point to Ocala, a second location in Marion County, Lake City, and Gainesville, Wetzel said.
"There are many considerations when it comes to investing in a franchise, but the two leading factors I have come to rely on are customer passion for the food and the passion of the franchisor," Harper said. "The first time I walked into Go Burrito, I was impressed by the relaxed atmosphere in the restaurant and the great burritos. But, when it comes down to it, I also believe in Mikey and his vision for the brand."
Wetzel also has his eye on expansion in other markets with a signed franchisee scouting locations in Johnson City, Tennessee, and numerous potential franchisees considering Georgia, North Carolina, and beach towns across the Southeast.
"We constantly seek input from our loyal customers and our expansion plan is no different,” Wetzel said. "The Salisbury store recently polled customers on social media and received over 300 responses about where customers believe future Go Burritos will be a major hit. "Wherever we go next, we will be wearing sandals and sunglasses and serving delicious burritos along the way.”
