News

Giardino launches TV ads in time for campaign season

Giardino Gourmet salads is running its first-ever TV campaign on the Miami /Ft Lauderdale FOX affiliate (Channel 7) in a three-month campaign.

March 14, 2016

Taking advantage of high TV viewership during the Republican and Democratic primary races, Giardino Gourmet salads is running its first-ever TV campaign on the Miami /Ft Lauderdale FOX affiliate (Channel 7) in a three-month campaign, according to a company press release.

The brand will showcase its varied menu of gourmet  salads, wraps, soups and grain bowls, often featured in a segment called Giardino Best Bites with a local newscaster celebrity, during four or five media dayparts, said Julio Ramirez, co-owner and investor.

"We are excited to be going on air for the first time, so our south Florida consumers see the unique quality and varied flavors of our products, providing them the nutritional empowerment of choosing what they want and/or need for their meals, as well as letting everyone know that we both deliver and cater our products," he said.