News

German Doner Kebab sets focus on North America

May 15, 2019

German Doner Kebab, which is part of the Hero Brands portfolio, is beginning its expansion across North America.

Negotiations are in process for locations in Manhattan, New York, as well as New Jersey, according to a press release. Franchise agreements are already in place for outlets in Ontario, Canada, as well as British Columbia.

The brand has also announced a partnership with Tanweer Ahmed, a Texas-based franchise entrepreneur, for an initial 12 GDK outlets in Houston, Dallas and Las Vegas to open over the next two years, noted the release. Ahmed's portfolio includes 153 KFC outlets, 58 Pizza Huts and 24 Taco Bells.

"The USA offers a huge opportunity for GDK and we are excited to be embarking on an aggressive growth strategy for the region. Our idea of bringing a gourmet kebab that is healthy and nutritionally balanced has truly resonated with consumers, and our ambition will be to disrupt and open up a new area of the fast casual marketplace," said GDK Global CEO Imran Sayeed in the release.

GDK operates stores in the U.K., Sweden, Dubai, Abu-Dhabi, Oman and Bahrain.
 
The North American growth plans follow news that the brand plans to expand into Saudi Arabia. It is partnering with the Ajlan and Brothers Group, and signed a development agreement for 100 stores over the next decade.