News

German Doner Kebab sales up 50%

Provided by GDK

November 6, 2019

Scotland-based German Doner Kebab reported a 49.6% annual increase in same-store sales and is serving £1 million ($1.3 million) in kebab sales in its restaurants each week. The chain is now one of the country's fastest-growing restaurant chains with 36 outlets opened over the past two years, according to a company press release.

"German Doner Kebab remains committed to providing an altogether unique experience to U.K. consumers, and we are immensely proud of bringing a product to the market that clearly appeals to the next generation of restaurant goers," Daniel Bunce, MD for U.K., Ireland and Europe, said in the release. "Our innovative blend of fast casual dining has resonated with the needs of an ever-evolving market, which is being reflected in the phenomenal success of our stores throughout the UK and abroad."

He said the chain's unique dining experience appeals to a new generation of customers, who are attracted to its slick images, healthy, great-tasting food and quick serving times.

"Restaurant goers no longer want, or have the time, to be spending hours on their dining experience," Bunce said. "Younger consumers are demanding shorter waits, great-tasting healthier food and an aspirational experience that they can capture across social streams."

Plans are underway to open three stores by the end of the year in the U.K., and the brand is embarking on expansion into Saudi Arabia via an agreement with The Ajlan and Brothers Group to open 100 stores over the next 10 years, according to the release. Further growth has also been announced in North America, as franchises have been signed in Canada's Ontario and British Columbia provinces, while negotiations are underway to open outlets in New York's Manhattan and New Jersey.

German Doner Kebab, owned by the Hero Brands group, opened in 1989, in Berlin, and is based in Glasgow, Scotland, with units in U.K., Sweden, Germany, Oman, Saudi Arabia, UAE, Bahrain and USA and Canada.