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Genghis Grill to double brand's footprint in next five years

With 86 locations operating in 20 states, the chain looks to leverage the momentum it has achieved in the past year to conquer new territories in key markets throughout the U.S., said Jim Kuhn, CEO of Dallas-based Genghis Grill.

February 29, 2016

Genghis Grill has launched a franchise growth initiative designed to double the brand's footprint in the next five years, according to a company press release. With 86 locations operating in 20 states, the chain looks to leverage the momentum it has achieved in the past year to conquer new territories in key markets throughout the U.S., said Jim Kuhn, CEO of Dallas-based Genghis Grill.

"The time is now for Genghis Grill to make its move," he said. "We know people across the country crave our food – we hear from them all the time. The enhancements we have made over the past year have only intensified these cravings, which is why we are on a mission to meet the demand for Genghis Grill in untapped markets around the country. It is only a matter of time before people everywhere have an opportunity to build-their-own stir fry."

Capping off a milestone year, the past 12 months included the introduction of a new kid's menu and online ordering system, as well as new appetizers, desserts, scratch cocktails, craft beer and a series of additions to the brand's "fresh market bar." Genghis Grill is also planning a new brunch menu, which will make its debut in the months ahead, Kuhn said.

In addition to the menu updates, Genghis Grill launched an online ordering system toward the end of 2015 that is now available in nearly every restaurant location across the country.

The progress the brand has achieved in the past year is helping it gain ground in reaching its franchise growth goals. In the fourth quarter of 2015, Genghis Grill saw the highest increase in same-store sales since 2010, Kuhn said. The growth in sales is helping guide the development of new franchise locations. In addition to the new domestic locations, the brand is also planning to open its first international franchise location in Dubai later in the year.

The forthcoming restaurants will feature both the brand's traditional full-service model, as well as its new fast casual prototype, Kuhn said. Currently, there are three fast casual dining locations based throughout Texas. Genghis Grill also has several locations based in airports.

"We have left no stone unturned…these changes reflect the future of Genghis Grill," Kuhn said. "It signifies the brand's renewed commitment to expansion in key markets throughout the country. I couldn't be more excited about the direction we are headed. It's going to be a momentous year for our franchisees, our guests and our leadership team."