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Genghis Grill picks contestants for weight loss challenge

The 69 'Khantestants' will get a free meal at a Genghis Grill every day, and a shot at winning $10,000.

February 19, 2015

Nearly 70 "Khantestants" have been selected to compete in Genghis Grill's 5th Annual Health Kwest for a shot at winning $10,000.

Each contestant will be offered a meal at a Genghis Grill restaurant every day, along with tips on how to build a healthy stir-fry.

Competitors also agree to complete a series of social media tasks throughout the contest – ranging from Facebook check-ins and Instagram photos to YouTube videos – each of which is worth a certain point value.

The Grand Prize winner will be chosen based on his or her percentage of weight lost and social media points earned. The winner will be announced in mid-April and awarded a check for $10,000.

A second-place winner will be selected based on the same criteria, but only over the second half of the competition.

"Each of our Khantestants now has an enviable platform for communicating the benefits of a more active lifestyle," said Ron Parikh, chief marketing officer at Genghis Grill in a company press release. "By sharing their journey over the next 60 days, they can inspire their friends, family and other followers to join them in making a change for the healthier."

Health Kwest winners from 2013 and 2014 lost 70 and 76 pounds, respectively, over the 60-day contest. More than 100 Khantestants in the 2014 Health Kwest finished the contest, losing a collective total of 1,900 pounds. The campaign also generated more than 1,233 Facebook posts, 724 Tweets, 796 Instagram photos, 1,057 blog posts and more than 600 YouTube videos.