Franchising

Genghis Grill focusing on national expansion

November 11, 2021

Dallas-based Genghis Grill, a build-your-own stir-fry concept with locations across the southern United States, has announced a franchise expansion strategy plan to offer customization, CEO Gregg Majewski said in a company press release.

"The pandemic proved what we already know — our incredible fans at Genghis are committed to the brand and crave the amount of customization, control and interaction we offer at our restaurants," he said in the release. "But, now is the time to expand our reach and offer our ultimate, create your own bowls to even more communities across the country."

The chain, which has over 50 locations, recently launched its shadow concept, Stir Fry Chef. Available exclusively through the brand's third-party delivery partner, DoorDash, Stir Fry Chef offers fans complete stir fry meals utilizing existing ingredients from the Genghis kitchen, Majewski said. It has identified key markets in its franchise expansion strategy across the South Atlantic, Midwest and Southwest as part of its development plan.

As it expands into new markets, the investment per store ranges from $346,600 to $973,500 depending on geography, size of the store, configuration of the store and several other determining factors, Majewski said.