News

Garden Fresh announces best monthly sales in the last six years

The increase includes and 8 percent bump from refreshed restaurants located in southern California.

February 26, 2015

Garden Fresh Restaurant Corp., parent company for Sweet Tomatoes and Souplantation restaurants, has announced a 5.5 percent same store sales increase for January, its best month of sales in more than six years, according to a release.

The increase includes and 8 percent bump from refreshed restaurants located in southern California. The restaurants are also seeing a rise in overall customer satisfaction. In January, Sweet Tomatoes and Souplantation restaurants achieved the highest ever company-wide score with 74 percent of guests completely satisfied.

Garden Fresh is in the midst of refreshing its restaurants and revitalizing its brand, encouraging its customers to "Discover Fresh," a campaign focused on the restaurants' farm-to-table food brand promise.

"We are really focused on our guests, telling them our farm-to-kitchen story because consumers want to know where their food is coming from," said John Morberg, CEO of Garden Fresh Restaurant Corp., in a company press release. "We have been focused on farm-fresh food for decades, and authentically telling that story provides our guests with valuable insights so they can rest-assured our food is always of the highest-quality."

As part of the brand awareness strategy, Garden Fresh will be testing Farm Teams in the San Diego market. The Farm Teams are brand ambassadors who will interact with guests, speaking about Garden Fresh's relationships with its farmers, where the food is coming from, as well as promoting Club Veg. Initially, there will be two teams, and they will rotate through the San Diego locations.