News

Garbanzo invests in digital upgrades

September 17, 2018

Garbanzo Mediterranean Fresh has gone live with several Paytronix-branded apps, including native online ordering, a self-service content management system and an experience design/user interface. By integrating the Paytronix Rewards platform with Olo online ordering, the apps will help Garbanzo get closer to its goal of driving more than 50 percent of transactions through the Garbanzo V.I.B. Rewards program, James Park, CEO of Garbanzo Mediterranean Fresh, said in a company press release.

"A lot of companies layer multiple technologies into their apps only to produce a highly frustrating, wonky customer experience," he said. "The new Paytronix apps tightly integrate both Paytronix loyalty and Olo online ordering so that the guest experience is effortless and frictionless. Our goal at Garbanzo Mediterranean Fresh is to drive 51 percent of transactions through the Garbanzo V.I.B. Rewards program, which is the most reliable channel for customer communications and feedback, and the updated Paytronix apps will help increase both our in-store and online sales."

The apps, according to the release, include:

• Customization: With in-app, geofencing, and push messages, Garbanzo can send out an "order now" push message to its apps that will instantly increase revenue. Garbanzo sets and sends new campaigns within minutes. Plus, in -app surveys enable immediate, actionable guest feedback.
• App ordering: Integrates Olo online ordering and the Paytronix Rewards platform directly into the mobile apps to provide guests with an intuitive ordering flow. Single sign-on integration means the guest only has to identify themselves once for ordering and loyalty.
• App content management: Garbanzo may change the look and feel of its apps with new colors, fonts and images as the promotional calendar changes, the brand evolves and as guests demand more. The new app design eliminates the need to release new app versions to the Android and Apple stores.

"These new apps fit right into the heart of Garbanzo Mediterranean Fresh CRM strategy," Andrew Robbins, president, Paytronix Systems, said in the release. "They are so easy to use and visually appealing that they will keep customers active and engaged with the brand, driving both on and off-premise transactions. Our mobile-focused development team is celebrating this latest app release, while the rest of the team focuses on new functionality that will enable true one-to-one marketing based on machine learning. With the latest development innovations, the platform will automatically deliver the right offer to the right person to motivate incremental visits."