Food & Beverage

Gabby Douglas, Smoothie King pushing watermelon sugar high

June 3, 2021

Smoothie King is celebrating warmer weather with two watermelon smoothies: the Watermelon X-Treme and the Hydration Watermelon, which feature a blend of watermelon juice, coconut water, strawberries and the chain's proprietary electrolyte blend, according to a company press release.

Three-time U.S. gold medal gymnast Gabby Douglas is partnering with the brand to get guests excited about the Hydration Watermelon smoothie, which debuted last summer as an LTO.

"I absolutely love exercising outdoors, whether that's doing intervals in my backyard, taking a run around the neighborhood or going on a hike to reconnect with nature," Douglas said in the release. "That first sip of a Hydration Watermelon smoothie after a tough outdoor workout is a total game changer — it's just what I need to cool down and replenish some of the electrolytes I lost in sweat, especially on hot summer days."

The Watermelon X-Treme is another clean-ingredient summer option that celebrates the fresh taste of watermelon, Smoothie King CMO Rebecca Miller said in the release.

"We know our guests love sipping on watermelon smoothies as the weather warms up, and we wanted to celebrate that quintessential summertime fruit even more this year," she said. "That's why we brought back our Hydration Watermelon smoothie so our guests can rehydrate after summer workouts in the most delicious way possible, and added Watermelon X-Treme as another tasty way to cool down."

Now through Monday, guests may go online and enter their favorite summer activity to get a free 12-ounce watermelon smoothie of their choice, redeemable through June 7 via the chain's app.

Dallas-based Smoothie King Franchises Inc. has more than 1,000 units worldwide