Franchising

Fuzzy’s piloting full-service model

Photo: Fuzzy's

June 12, 2025

Fuzzy's Taco Shop is offering a full-service dining experience with Monday's opening of a Fuzzy's Tacos and Margs, in Sugar Land, Texas, at 1912 Wescott Ave.

Unlike traditional Fuzzy's locations, where guests order at the counter and collect their food at a pickup window, the Sugar Land restaurant will offer tableside service. Guests will take a seat, and a Tacotender will take their orders.

"We're excited to pilot this new model that puts hospitality front and center while simplifying the overall experience for our guests," Patrick Kirk, president of Fuzzy's, said in a company press release. "Sugar Land is helping us find that sweet spot between fast casual and full-service, with a streamlined menu, bold new taco creations, and a margarita lineup that puts our bar front and center."

The location also introduces Fuzzy's refreshed menu with a strategic focus on tacos, including Texas Brisket Taco, the Cali-Style Steak Taco, and the Sonora Relleno for a fried poblano pepper for a vegetarian option. Other highlights include Ultimate Nachos and the option to combo any tacos together for more variety and value.

New beverages introduced in Sugar Land feature cocktails like the Paloma 'Rita, dunked with a bottle of grapefruit Jarritos, Watermelon 'Rita and frozen creations like the Fuzz Driver and Double Rum Daiquiri.

The Sugar Land location is owned by the NGE group and operated by brothers Miro and Andrew Nazarian. The NGE group has signed an agreement to open three Fuzzy's locations by the end of 2025.

"Houston is a vibrant, dynamic city and we can't wait to bring Fuzzy's back to the community and become part of its DNA," Miro Nazarian, executive director of NGE, the franchisee behind the opening, said in the release. "This new Sugar Land restaurant represents our shared vision for what the future of Fuzzy's can be: more hospitality, more flavor, and more fun. We're excited to grow the brand and introduce more Texans to the Fuzzy's experience."

Founded in 2003, in Fort Worth, Fuzzy's Taco Shop is owned by Dine Brands Global and operates 115 restaurants across 15 states.