Frozen food market to hit $32 billion by 2010

NEW YORK — Premium fare promising higher quality, home-made freshness, and natural/organic ingredients is a key factor to invigorating the slow-growing behemoth that is the frozen foods industry, according to Frozen Foods in the U.S., a new report from market research publisher Packaged Facts.

 

Packaged Facts projects that after reaching nearly $28 billion in 2005, sales of frozen foods will grow at a rate of 2.8 percent annually over the next several years to top $32 billion in 2010. Much of this growth will come from a renewed emphasis on upscale and "better-for-you" entrees catering to the needs of time-crunched families.

 

The report considered six frozen meal and meal component categories: dinners/entrees; poultry, seafood, and meat; vegetables, including potatoes; pizza; breakfast foods; and appetizers/snacks.