Food & Beverage

Frozen energy drinks debuting at Black Rock Coffee

Photo: Black Rock

January 8, 2024

Black Rock Coffee Bar is adding Frozen Fuel Energy Drinks to the menu. Commencing now as a pre-launch in all Arizona and California stores by next week, customers may choose from four flavors: Mai Tai, Teal, Purple Galaxy and POP. The nationwide rollout will follow sporadically across 120-plus stores spanning.

"We're thrilled to start the year by introducing our new Frozen Fuel Series to our customers," Mark Davis, CEO of Black Rock Coffee Bar, said in a company press release. "These drinks are not only vibrant and flavorful but have been meticulously crafted through rigorous testing to elevate their flavor profiles. They're refreshing and absolutely delicious, in simplest terms."

Founded in 2008 in Portland, Oregon, Black Rock Coffee Bar continues its expansion in the West and into the Sunbelt with locations in Arizona, California, Colorado, Idaho, Oregon, Texas and Washington.