News

Front Burner Brands adds brand, marketing leaders

Maryellen Torres joined Front Burner Brands this summer as its first-ever chief brand officer, while Michele Whaley became the company's new senior director of marketing.

November 19, 2014

Tampa, Florida-based Front Burner Brands Inc., restaurant management company for The Melting Pot Restaurants, Inc., Burger 21 and GrillSmith, announced the hire of marketing and brand management leaders.

Maryellen Torres joined Front Burner Brands this summer as its first-ever chief brand officer, while Michele Whaley became the company's new senior director of marketing. Additionally, Stacey Floberg was hired this fall as marketing director for The Melting Pot brand.

"Maryellen, Michele and Stacey each come to Front Burner Brands with more than 20 years of marketing experience working with major brands,” said Bob Johnston, chief executive officer and chairman of the board of directors for Front Burner Brands, in a company press release. "We are confident that they will be assets to our team and our network of franchisees as we continue evolve our brands and expand on both a national and international level.”

Torres provides strategic direction in the areas of brand management, consumer research, digital strategy, creative vision and services, local marketing efforts and communications programs.

Whaley will lead the internal marketing support team and oversee all external marketing partners and resources, while partnering with the marketing teams of each concept to support local marketing initiatives.