Food & Beverage

Freshii gets in the dinner game

Provided

June 23, 2020

Freshii is getting into the dinner daypart with the launch of its "Plates" menu — the brand's answer to "What's for dinner?"

Over the past 15 years, the Canadian brand has specialized in the lunch daypart with salads, bowls, burritos and wraps, but Veronica Castillo, vice president of marketing at Freshii, said the chain is testing dinner after seeing how COVID-19 has changed customer behavior.

"As our customers continue to work from home, our introduction of a dinner focused menu felt natural and important to our business," she said in a company press release.

Freshii is testing Plates at select locations in the greater Vancouver area with the intention of rolling it out in other markets. The menu includes five chef-designed entrees for $13.99 and includes one protein, one base, and two composed sides, inspired by different cuisines from around the world. Options are:

1. Moroccan Tahini, a vegetarian plate with hints of tahini, turmeric, and lime in the Moroccan Carrot Salad and Turmeric Jewelled Rice.
2. Mexican Chimichurri, a creamy Mexican Street Corn Salad, Warm Mexican Black Beans and a Chimichurri Sauce.
3. Homestyle Honey Dijon, which includes the Bacon Broccoli Crunch Salad and Beet and Goat Cheese Salad, topped with Honey Dijon Sauce.
4. Mediterranean Pesto, Kale Caesar Salad, Mediterranean Chopped Salad, and Pesto Sauce.
5. Sesamii Teriyaki, a plate that features theCrunchy Peanut Broccoli Salad, Kale and Mango Slaw and sweet and tangy Teriyaki Sauce.

Customers have the option to bundle their Plates with Energii Bites or chips and salsa or select their desired proteins, bases and sides individually or to build family style meals.

Since it was founded in 2005, Freshii has grown to 470 stores located across 16 countries.