News

Freshii crosses South American border

October 16, 2012

Freshii, a "health casual" concept, recently signed a major master development deal for the entire country of Colombia. With 60 stores in operation and more than 400 in development, the chain is expanding worldwide with the help of franchise development partner Fransmart, which has also brought brands such as Elevation Burger and zpizza to the Middle East. With international stores already open in the UAE, Canada and Austria, this deal will mark the brand's entry into the Latin American market, according to a company press release.

The brand's master franchisees for the territory are Carlos Acosta and Jaime Pumarejo. Acosta graduated from Columbia University in New York and has more than seven years of experience in the real estate development business as operating vice president for Omega Alpha Development.

Pumarejo has a bachelor's degree from Purdue University and an MBA from the IE Business School in Madrid, Spain. He serves as the general manager for the Convention Center Complex Development for the city of Barranquilla.

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