News

fresh&co kicks off franchise expansion strategy

November 27, 2018

New York-based fresh&co is aiming to expand and has officially announced its franchise strategy to extend its reach in the northeastern U.S.

The healthy food fast casual, which operates 18 corporate stores in New York City, has already signed its first franchise development agreement in the Westchester County of New York, according to a press release.

Growth will be primarily achieved through multi-unit franchising, as well as opening three to five new corporate stores each year.

"We believe in a better food future, based on local and organic farming. We believe in supporting local suppliers, cooking from scratch, and eating seasonal ingredients that are so fresh you actually can taste the difference," said Tenedios in the release. "When we opened our first fresh&co in 2010, we started a new movement in fast casual food. New Yorkers were becoming more conscious about what they were eating and we set out to make food that was quick and easy, but also healthy and flavorful. We look forward to bringing our one-of-a-kind dining experience to even more consumers throughout the region."