News

FreshBerry opens in Roseville, Calif.

June 16, 2010

Beautiful Brands International has opened its second FreshBerry Frozen Yogurt CafÃ© in California. The opening represents a major five-state development deal between BBI and Frozen Dreams Franchise Group (FDFG), which calls for at least 300 new FreshBerry cafÃ©s within Central and Northern California, Arizona, Nevada, Idaho and Utah.

"Opening in Northern California is a great achievement for BBI and shows our commitment to expanding our market share in the frozen yogurt industry. We've realized an opportunity to grow our footprint in great towns like Roseville and offer guests a healthy, low-cal alternative to traditional frozen treats," said David Rutkauskas, Beautiful Brands founder, president and CEO."Living in California and healthy eating really go hand in hand."

In addition to the Roseville location, FDFG is looking to open two locations in the San Francisco Bay Area, said Steve Anderson, president and CEO of FDFG.

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