News

FreshBerry launches new peach flavor

June 14, 2010

FreshBerry Frozen Yogurt CafÃ© has launched peach as a summertime flavor. The new flavor, made from FreshBerry's own original recipe, is available through June in all FreshBerry locations.

"Our goal was to blend our own rich taste of frozen yogurt with the freshest fruit of the season," said David Rutkauskas, Beautiful Brands International (BBI) founder, president, and CEO. "What we came up with was an innovative flavor profile that has an incredibly rich taste but is actually good for you. The hard part is convincing our guests that our new Peach flavor really is low fat and low sugar."

FreshBerry's 100 percent all-natural frozen yogurt is low in fat and sugar and rich in protein and calcium. FreshBerry also features a smoothie bar, yogurt by the pint or quart, and FreshPops.

The FreshBerry concept was created by Beautiful Brands International president and founder, David Rutkauskas, and his wife, Camille. The first FreshBerry cafÃ© opened in January 2008 in Tulsa, Okla. Today, there are 18 FreshBerry cafÃ©s open and more than 980 units in development in Oklahoma, Colorado, New Mexico, Kansas, Missouri, Arkansas, Texas, Louisiana, South Carolina, California, Arizona, New York, Nevada, Florida, Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, the United Arab Emirates, Jordan and Egypt.

Food & Beverage