News

Fresh To Order opens first nontraditional location

April 26, 2013

Fresh To Order (f2o) has announced its two new high-traffic Atlanta units — one in Concourse B of Hartsfield-Jackson Atlanta International Airport (ATL) and the second in downtown's CNN Center.

The airport location, now open, is operated by Concessions International (CI), principal concessionaire of foodservice offerings on ATL Concourse B. The company-owned CNN Center restaurant is slated to open late summer and will be the ninth location for the brand.

The airport Fresh To Order marks the chain's first non-traditional venue, and features a quick menu of sandwiches, salads and soups. Design of the 575-square foot unit incorporates recognizable concept elements that have been adapted to the smaller space.

The CNN Center is home to the CNN world headquarters, Turner Broadcasting System and the Omni Hotel.

"These new locations are fresh and exciting territory for us," said Pierre Panos, Fresh To Order founder and CEO. "Our partnership with CI will benefit busy world travelers — and the CNN Center venue exemplifies our focus in driving growth via company-owned operations and franchising."