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Fresh City Restaurants expand to Windy & Garden State Cities
Fresh City, the fast-casual restaurant chain based in Massachusetts has signed major franchise expansion deals with Fresh Start Enterprises in Chicago and Garden State Fresh LLC in New Jersey.
September 21, 2005
Chicago: The agreement calls for the opening of up to 22 stores in Illinois and Wisconsin. The first new restaurant, located Warrenville, IL, is set to open in mid October. "Business partners Rene. Boer and Chris Hall at Fresh Start Enterprises have significant experience with fast casual chains such as Burger King, Jamba Juice, Arby's and Pizza Hut," said Larry Reinstein. "Their extensive and proven experience and overall belief in our concept made this partnership so desirable."
New Jersey: 20 stores are planned including with the first slated to open in early 2006. Fresh City will be part of the new Livingston Town Center Development, a lifestyle center featuring upscale retail and professional spaces that are surrounded by luxury homes. "Livingston is an ideal location for the local resident and business communities but also for visitors from other regions who are stopping in the area to visit and shop," states Bruce Reinstein, Co-founder and Chief Operating Officer of Fresh City.
About Fresh City
The first Fresh City opened in 1997 and is rapidly expanding its "fast- casual" chain of restaurants. Fresh City's 14 restaurants can be found throughout metropolitan Massachusetts, Rhode Island, New Hampshire, and Connecticut. The first franchised and "Quick" location was opened at Logan International Airport by the Compass Group. Other "Quick" locations are located along the Massachusetts Turnpike and at Bradley International Airport where the menu is limited. The new flagship store was recently opened in Warwick, RI. Fresh City, serves a distinctive array of freshly made-to-order menu items, including salads, wraps, Asian noodle and stir-fry dishes and smoothies in a comfortable setting. Chicago was the conceptual birthplace of the "fresh food marketplace" concept. In early November, Fresh City is opening its 15th location in North Andover, MA with the 16th opening in Natick, MA scheduled for January 2006.
Contact: Paul Hersek Fresh City (781) 453-0200 X850 phersek@freshcity.com
SOURCE Fresh City
Paul Hersek of Fresh City, +1-781-453-0200 ext 850, phersek@freshcity.com
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