Operations
Freebirds unveils design refresh
May 14, 2021
Freebirds World Burrito is unveiling interior and exterior design elements, including updated murals and colors inspired by the brand's deep-rooted Texas pride and heritage, according to a company press release.
A large "It's Your World" sign against a blue sky with fluffy white clouds, representing the infinite possibilities and free spirit that is Texas, greet customers as they enter.
"In addition to opening new locations, updating our tech stack and innovating our menu, Freebirds continues to soar this year with a fresh look," CEO Alex Eagle said in the release. "The design refresh was thoughtfully planned to create an even more warm, welcoming and uniquely Texan experience at Freebirds."
A second focal point of the design refresh is a "Welcome to Freebirds" mural, inspired by Texas' famous graffiti murals. Each letter contains an image of a well-known Texas icon, reinforcing Freebirds' proud Texas roots. Additional interior updates include a Temple of Sauces mural, Texas flag mural and store manager highlight.
Freebirds' indoor and patio furniture, custom made in the USA, includes orange chairs and updated umbrellas.
Subscribe
Get the latest news and resources from Fast Casual.
